India planning to completely ban celebrity-endorsed crypto ads

India planning to completely ban celebrity-endorsed

With possible criminal infractions, celebrity sponsorship of cryptocurrency in India would soon come to a stop. SEBI predicts that all significant public personalities, including athletes, will stop making agreements. Like India, the new crypto industry is severely uncontrolled in some markets, necessitating solid regulations. Misleading endorsements are considered violations of the law The craze of…Read More


Coinbase Custody Adds Support for Nine Altcoins As Crypto Markets Crash

Coinbase is continuing to expand its crypto footprint by extending custodial services support to a variety of altcoins. In a new announcement, the US-based cryptocurrency exchange says it’s adding nine cryptocurrencies to its roster of 200+ assets that are part of the Coinbase Custody cold storage trust. Coinbase Custody now supports deposits and withdrawals for […]

The post Coinbase Custody Adds Support for Nine Altcoins As Crypto Markets Crash appeared first on The Daily Hodl.

Crypto News

Blue Chip NFTs 101 – A Brief Look At Solana’s ‘DeGods’

In our latest installment of ‘Blue Chip NFTs 101,’ we’re taking a dive into non-Ethereum chain NFTs; we’ll be working our way through top 10 blockchains and their biggest NFT projects, all while still highlighting major noteworthy projects that are on Ethereum. In our first piece in the series, we covered the remarkable rise of ‘Moonbirds,’ the latest NFT project that has seemingly skyrocketed to blue chip status practically overnight. Let’s take a look at The Fundamentals: Solana’s NFT Status Solana has had it’s fair share of critics in recent years – the chain has had periods of intermittent downtime, and it is often criticized as carrying more centralized qualities relative to comparable and competing chains. The objective of this write-up isn’t to evaluate the nature of the chain, but rather to hone in on one of the biggest NFT projects in the ecosystem. We’ll leave a deep dive of Solana’s blockchain structure for another day, because one thing leaves little questioning – Solana was an early mover in being an Ethereum competitor that offered an NFT ecosystem with affordable gas prices. At current standing, the hot trending topic in Solana NFTs is undoubtedly Okay Bears – a newer PFP NFT project that has gained traction as the Solana ecosystem has grown. DeGods: Current Standing DeGods have far and away the highest floor price in the Solana NFT ecosystem, consistently commanding north of 200 SOL while routinely maintaining a top 5 position in daily volume. The 10,000 mint project has a market cap that encompasses nearly 20% of the total Solana NFT market cap, according to data from Solana NFT aggregator Hyperspace. DeGods has a bit more of a ‘legacy’ standing in the Solana ecosystem, but as with any early mover, it can be difficult to maintain the standing as challengers emerge. The biggest challenger in recent weeks has undoubtedly been Okay Bears, which have been the face of Solana on communities like NFT Twitter, and has blown away Solana volume over the past week with over $40M worth of Okay Bears being bought and sold. DeGods certainly have a higher ceiling, but having less than 10% of that volume over the same timeframe suggests that Okay Bears could be gunning for the top spot as the Solana landscape continues to grow. Solana (SOL) doesn’t have the legacy standing in NFTs that Ethereum has, but the blockchain has seemingly secured the #2 spot when it comes to NFT communities. | Source: SOL-USD on Related Reading | Tron Is Trading Within It’s Triangle Pattern; What Awaits The Coin Next? Recent Buzz: A Major Acquisition What is DeGods doing to cement it’s positioning as a Solana ‘blue chip’? It’s easier said than done, but the DeGods community recently made a splash and made some headlines by dishing out roughly $625,000 for a team acquisition in Ice Cube’s ‘BIG3’ basketball league. The league brings 3×3 half-court basketball with a twist, and has consistently hosted ex-NBA athletes and ex-college stars (some of which have even returned to the NBA floor after appearing for the BIG3, a la Joe Johnson). DeGods purchased 25 NFTs of the BIG3’s ‘Killer 3s’ team at $25,000 a piece, in a decision made by the NFT community’s DAO late last month. Almost equally impactful could be the moves that follow suit. Announced over the weekend was a similar move from music mogul (and well-known crypto fan) Snoop Dogg, who teamed up with PayPal co-founder Ken Howery to purchase 25 NFTs of their own, this team for the league team ‘Bivouac.’ This sponsorship model from the BIG3 is especially unique, and the league has opened up it’s own Ownership Model Twitter page, as well as a dedicated whitepaper outlining how the sponsorship model operates. Crypto and blockchain technology is running rampant through the BIG3 and DeGods can safely consider themselves ‘early.’ There’s plenty more on the horizon for DeGods as well. In a recent ‘State of the Union‘ address, the team addressed a native token (and some of the comments of skepticism around it), events, and a dedicated clip around the logic behind the DAO purchasing the BIG3 team. Little is certain in the NFT landscape, but DeGods is seemingly well-positioned to be a Solana staple with it’s current engaged community and active, aggressive approach. Related Reading | APE Takes A Beating As It Sheds 50% Of It’s Price Featured image from, Charts from The writer of this content is not associated or affiliated with any of the parties mentioned in this article. This is not financial advice. *The writer of this content does not own any of the NFTs mentioned in this article, nor do they hold SOL or any other Solana-based NFTs at time of publishing. This content is produced solely for educational and informational purposes.

Altcoins Analysis Bitcoin Blockchain

FAME MMA set to take on the metaverse

FAME MMA set to take on the metaverse

Following the company’s accession of territory within the metaverse, Everdome, the most hyper-realistic metaverse, is now home to FAME MMA. As an Everdome partner, FAME MMA will have access to a cutting-edge environment that combines cutting-edge photo-realistic graphics to make users question the metaverse’s and reality’s limits. Everdome will launch in three parts throughout 2022, […]

Crypto News Ethereum

Blue Chip NFTs 101 – How Did Moonbirds Conquer The World In A Bearish Market?

The extreme success of Moonbirds is the NFT story of the year so far. The collection opened up so strongly that it archived instant blue chip status and a place at the top of the charts. The market for NFTs is bearish at the moment, how did the pixeled owls accomplish such a feat? It certainly wasn’t just the art, even though the Moonbirds have a distinctive look and probably make excellent profile pictures AKA PFPs.  Let’s uncover the story. This one has it all; a nascent but powerful organization, crazy numbers, internet legends, an ambitious roadmap, light controversy, and, of course, metaverse plans. Moonbirds: Formal Characteristics There are a total of 10K Moonbirds, they were issued under the ERC-721 standard on the Ethereum blockchain. The mint price for each one was a whopping 2.5 ETH. That means that, at current prices, the Proof Collective made over $70M on that first day. The madness doesn’t end there,  according to CryptoSlam, the Moonbirds have generated $481M in sales so far. That’s 160K ETH from almost 12K buyers. And for every sale on the secondary market, Proof received a 5% cut. According to the Moonbirds official site, the organization distributed those original 10K owls as follows: 7,875: Public sale to allowlist winners 2,000: PROOF Collective Members (1,000 passes) each receive two free mints 125: PROOF wallet for future collaborations, marketing, and advisors All interested parties, including Proof Collective members, were able to enter a raffle to be whitelisted for that public sale. Of course, there was controversy, which we will cover. The Moonbird NFT collection promised the usual, membership to a private group and a Discord server, and future yet-to-be-revealed utilities. A staking mechanism, cleverly named “nesting” and a future metaverse codenamed “Project Highrise.” According to the Moonbird’s site, their “unique take on the Metaverse” will be “a dramatic departure from the existing ‘never-ending’ worlds that feel like a digital ghost town. Ours is uniquely different, and you’ll have first access as a nested Moonbirds holder.”  It’s also worth noting that, “owners of Moonbirds have full commercial art rights for the Moonbird they own.” ETH price chart for 04/30/2022 on Oanda | Source: ETH/USD on What Is “Nesting” And What Can It Do For You? Staking is a DeFi staple. It locks assets and takes them off the market, which benefits all other holders and the project in general. In Moonbirds, the process is called “nesting,” and “the longer you nest your Moonbird, the more rewards you’ll accumulate.” What rewards exactly? That’s not yet clear. And the nesting process is not yet available.  However, the Moonbirds site already lists certain characteristics. Nesting will be “non-custodial (no need to transfer it to another contract) and the holder numbers displayed on OpenSea etc will not be impacted.” Those stats are very important for NFT projects. Holders can’t sell their NFTs while nesting, but they can transfer them. “The intent is to allow holders to move their Moonbirds between their own accounts, e.g. if they compromise their wallet via a rogue signature.” There’s also this vague promise, “as soon as your Moonbird is nested, they’ll begin to accrue additional benefits. As total nested time accumulates, you’ll see your Moonbird achieve new tier levels, upgrading their nest.” Controversy. Of Course. For the level of success that the Moonbirds accomplished, the controversy around them is pretty mild. One could argue that the first two aren’t the Proof Collective’s fault, and the third one is pretty standard practice. Let’s go through them: Their raffle got hit with a Sybil Attack. That means, a person or organization created more than 400 wallets to get as many tickets, or chances to win a whitelist. They earned more than 50 spots. This Twitter user unveiled the whole thing: Looks like someone created 400+ accounts to Sybil Attack the @moonbirds_xyz raffle: They’ve already sold the majority it looks like. Just at a quick glance they won 20+ One example: — zachxbt (@zachxbt) April 16, 2022 According to The Next Web, they found “at least 10 hacked Twitter accounts across countries ranging from athletes to politicians posting scammy links that lead you to a fake Moonbirds website. ”Their aim was to get the unsuspecting audience to send them ETH in hopes of getting a non-existent Moonbird. When pressed, one of the Proof Collective founders said, “Oh the spam is terrible! We’re doing everything we can to contain it. Lots of bad actors doing their play.” Oh the spam is terrible! We’re doing everything we can to contain it. Lots of bad actors doing their play. This wasn’t project criticism (which is of course valid) so much as gatekeeping which projects deserve recognition or success. — Justin Mezzell (🥃,🦉) (@JustinMezzell) April 19, 2022 The NFT Ethics account did its best to attack the Moonbirds project, but all they could do was accuse the Proof Collective of wash trading to pump up the price for their other NFT project and of gifting those memberships to influencers. “GaryVee (Gennady), his brother AJ, Beeple and some old friends received the Proof collective for free.” 1/ Some people contacted us to ask our opinion on @moonbirds_xyz that is minting tomorrow for 2.5 ETH, which would take out more than 75 million USD out of the ecosystem. As usual, many are afraid to speak out because they don't want to offend "powerful" Web3/NFT influencers/VCs. — NFT Ethics (@NFTethics) April 15, 2022 All in all, the controversy is hardly anything to write home about. On the next “Blue Chip NFTs 101” we’ll take a look at the organization behind the Moonbirds, the Proof Collective, and their other NFT project. A membership to the influential group. It might be the NFT with the most valuable utility to date. Feature Image Moonbirds sample from the official website | Charts by TradingView

Crypto News

What Is an NFT?: The Forgotten Use Cases for Non-fungible Tokens (NFTs)

Over the past two years, NFTs, or non-fungible tokens, have taken over the conversations in the crypto market. These digital assets are welcoming the general population into the crypto space, with celebrities, athletes, and billionaires getting an opportunity to connect with their fans. While the “NFT” buzzword has been overused across mainstream media and social media platforms, many investors and holders of NFTs do not understand what NFTs are and why they were created. I could go as far as assuming that even the experts in the crypto space today don’t necessarily fully understand what NFTs are used for (minus digital art and collectible items) and what the future holds for this budding industry. In this article, we remove any fog surrounding the space and explain the widespread use cases for NFTs, the projects working in the NFT space and what the future holds for the space. Understanding Non-fungible Tokens (NFTS) Non-fungible tokens, or NFTs, are digital tokens that are built on the blockchain and used to represent ownership of unique assets. Via NFTs users can show immutable ownership of assets such as art, music, videos, collectibles, and even title deeds. The differentiating factor between NFTs and traditional data records is that NFTs can only have one owner at a time, secured by the blockchain, meaning no one can modify the record of ownership, or create a copy of the NFT. As the name suggests, NFTs are non-fungible, an economic term that describes uniqueness. Generally, NFTs are built using the same technology as cryptocurrencies and are based on the blockchain, but that’s where the similarities end. Fiat currencies and cryptocurrencies are “fungible” meaning they can be traded for one another without any implications. Simply, you trade one US dollar for another US dollar, or one Bitcoin for another Bitcoin, given they are always equal. However, NFTs are drastically different from cryptocurrencies due to their non-fungible properties. Each NFT includes a unique digital signature that differentiates one NFT from another. As such, one Bored Ape Yacht Club (BAYC) NFT is not equal to a CryptoPunk or Azuki NFT, actually, no two BATC NFTs are the same too. These properties have seen the value for NFTs sore since coming to light in 2014 as the industry becomes an increasingly popular avenue for artists to sell and collectors to buy the artwork. One of the most popular NFT artworks, Everyday’s: The First 5000 Days by Beeple, sold for a record $69 million at Christie’s, the 255-year old auction house, last year in March.  Until October, the most Mike Winkelmann — the digital artist known as Beeple — had ever sold a print for was $100. Beeple’s $69 million NFT: Everyday’s: The First 5,000 Days by Beeple  (Image: Beeple) Since then, hundreds of NFT pieces have sold for millions, opening up the market for these digital artworks. Snoop Dogg, Steph Curry, Lil Wayne, Lionel Messi, Neymar Jr, Justin Bieber, Paris Hilton, and several other celebrities have all bought into the NFT space, owning at least one NFT. As such, the NFT market value has exponentially grown into a $50 billion market, according to DappRadar, showing potential for future growth as even more investors buy these digital assets. Despite digital art and files dominating the NFT space, it only represents only one way to use these digital assets. NFTs, as explained above, can be used to represent unique ownership of any asset and file, from land title deeds, academic certificates, or any item in the digital and physical realm. Below we look at some of the forgotten use cases of NFTs that could open up the world to a new digital revolution. The Wider Use Cases for NFTs It is hard to imagine NFTs as anything else rather than the wonderful digital pieces of art displayed across OpenSea and Looksrare marketplaces. Far from it, NFTs have widespread use cases that can be used to represent any kind of asset whether it’s your table, title deed, or even intangible assets such as royalties and intellectual property rights. Apart from the wide use of NFTs in the gaming world, these digital assets have more to offer the global financial and economic ecosystems. Here, we discuss some of the ways that NFTs can be used and the benefits they offer to the global economic systems. 1.    Intellectual Property and Royalties One of the major reasons Bitcoin (and with respect to the crypto and blockchain industries) have been so successful till now is to give users autonomy and control over their own data and creations. NFTs have more potential in this role, especially for artists, musicians, and digital creators. NFTs give creators control over their creations and build a platform to better track music royalties and intellectual property (IP). Some of the platforms dealing with music-NFTs include Catalog, the primary marketplace for single-edition music NFTs;, which runs almost daily drops where collectors or traders can mint editions of music NFTs; and Beats Foundry. NFTs can provide information on ownership of an IP, especially with blockchain timestamps, and the entire history of the IP. Simply, the artist mints the IP as an NFT, and with the information recorded on an immutable network, the NFT owner could prove they were the original creator of a piece of work at any point in time. Additionally, NFTs can also be used to track royalties paid to the creators. For instance, every NFT sold on Opensea, an NFT marketplace, remits around 2% of the sale (and every resale) of the NFT to the original creator. Several artists and musicians have taken the NFT route to monetize their craft. Kings of Leon, last year March, became the first band to release their album titled When You See Yourself, as NFT and raised $2 million in the process. Other popular artists that have also released NFT projects include Grimes, DJ 3LAU, Steve Aoki, and Bajan rapper Haleek Maul. 2.    Identity Verification As the world becomes more digital and connected, there is a growing need for trustless digital ownership, and NFTs (given their unique features) provide the perfect solution for this problem. A stable and secure digital identity across the real world, virtual worlds and the metaverse offers massive advantages to the digital future. It promises to give people the freedom to build genuine societies in the metaverse – with social, economic, even political interaction. The value of NFTs resides in the ability to capture human’s uniqueness, in a similar way that each human is unique. This could be beneficial for governments as individuals’ data (such as the driving license, passport and ID numbers) can simply be coded into an NFT and this NFT can then be used to verify the individual’s information digitally. One such project is Photochromic, which enables people to securely own and verify their identity and personal information through an NFT. PhotoChromic aggregates biometric proof of life, with government-backed identity verification and unique personal attributes, into an on-chain asset that is utilised for blockchain based identity verification and Web3 applications. 3.    Academic Credentials NFTs are moving from the art world into academia and theoretically into every other industry as seen in the examples above. However, none of the industries have quite embraced NFTs (except entertainment and art) than the academic world. NFTs are a good way to represent academic credentials. As units of data are saved onto a blockchain, the provenance of every NFT is trackable, substantiating ownership and authenticity, which could translate to tracking academic credentials. The world of academia is already welcoming blockchain in the space and NFTs could further impact the record-keeping at schools, universities and other learning institutions. For instance, Blockademia, a Cardano-based DApp, is at the forefront of minimizing document and identity fraud, especially government documents, education certificates and IDs. Simply, Blockademia is a decentralized information system that checks the authenticity of certificates and government documents ensuring they are legal, legitimate, and authorized by the relevant authorities. By integrating NFTs, verifying academic credentials will be far much easier. Today, these credentials are issued manually and often on physical paper, which makes them easy to fake. Academic institutions should integrate solutions such as Blockademia, creating NFTs linked to diplomas or certificates, which are immutable. NFTs also reduce the cumbersome process of graduates sending physical (or digital) certificates to employers. 4.     Asset Protection/ Crypto Inheritance Over the past decade or so, digital assets have slowly crept into investors’ portfolios affording them immense opportunities. Nonetheless, the complexity of these assets poses risks for most investors as management and storage of crypto remains a key issue for investors, especially the newcomers. To ensure total security of assets, self-custody wallets are preferred to having a third party holding the assets. Additionally, crypto-asset inheritance has always presented a pain point for self-custody, as security-minded users often fail to make provisions in the event of sudden death. The grieving family members often have no way to access their relative’s inheritance, permanently locking the assets away. The consequence of not resolving this issue could leave billions of dollars worth of crypto locked in cold wallet storage, removing them permanently from circulation. Serenity Shield, a crypto inheritance firm, is preparing its users for such an event by preserving access to the tokens in case the owner passes away. The company incorporates NFTs allowing the end user to set, store, and save their unique credentials to the Serenity Shield application. The system divides a user’s wallet, called the StrongBox, into three non-transferable NFTs. The NFTs each contain a third of a secret (based on Shamir’s Secret Sharing) needed to access the wallet. One NFT is held by the user, another is held by the nominated heir, and the third is held by Serenity Wallet, a smart contract that delivers its key to either the heir or the original user depending on specific Activation Conditions defined when setting up the StrongBox. The conditions can be based on lack of activity, or active “pings” requiring action to ensure the original user still has access to the wallet. 5.    Ticketing for Events Finally, NFTs are also taking over the ticketing system for events. The current ticketing systems have shown loopholes such as counterfeiting, faking, and slow entry into events. The introduction of NFTs enhances the functionalities, speed, and cost of the ticketing system. Paper tickets present difficulties in that they may be misplaced, become damp or even damaged. To this end, most event organizers have turned to the QR codes, which also presents its challenge such as failure of systems at the entry of the event, leading to slow verification of the tickets. Additionally, QR codes are ineffective in terms of attendees purchasing them. Event organizers can turn to NFTs to minimize the cases of forging and faking tickets given the immutability properties that they hold. Simply, organizers can mint the appropriate amount of NFT tickets using their preferred blockchain platform. They can customize the NFTs to establish the sale price, or alternatively conduct the sale as an auction. Customers can then purchase these tickets and save them on their blockchain wallets, which will then be scanned and verified upon their arrival at the event. Apart from verifying the authenticity of the tickets, NFTs also allow primary buyers to sell/transfer their tickets to secondary buyers, who can verify that they are purchasing a genuine ticket to an event. Conclusion The rise of NFTs in the past half-decade opens up the world to representing any unique asset on the blockchain. While the industry has flourished in the art and entertainment sector, there’s still so much potential that NFT users can tap into to enhance systems across the global economy. The use cases mentioned above are only the tip of the iceberg for this massively growing industry!  

Crypto News

The Diversity of NFTs: Beyond Digital Art

NFTs are perhaps the most misunderstood blockchain-related product. Since they entered mainstream consciousness in 2021, they have been invariably associated with digital art. But NFTs have utility beyond the high-end art world. Digital collectibles are on the rise, with athletes especially interested in using NFTs to crystallize iconic moments in sports history. In the gaming world, many developers are working on incorporating NFTs in video games as playable items. Lastly, the greatest application of NFTs is yet to come in the metaverse. In this article, we will explore the world of NFTs beyond digital art and bring your attention to some of the coolest projects in this space, and perhaps more importantly, introduce the best platforms you can use to access NFT products. Most people’s introduction to NFTs was in 2021, when digital artist Beeple, sold his artwork 5,000 days at Christies for a staggering $69million. Since then, NFTs have been a staple of mainstream culture, with digital artists increasingly using the technology as a way to directly interact with their clientele. But enough about art – what else are people doing with NFTs? Digital collectibles are perhaps the second best-known NFT product. Everyone has of course heard of Bored Ape Yacht Club, a collection of computer-generated images of lackadaisical primates that totaled over $180 million in sales in a single week in February according to Business Insider. But NFTs are also big in sports. In 2021, Tyson Fury, the lineal boxing heavyweight champion partnered with FOMO labs to create an NFT collection. The creme de la creme of the collection, ‘Lineal’ by Tyson Fury sold for nearly a million dollars, becoming the highest-selling boxing-related NFT ever sold. FOMO Lab,  the leading IP specialists, FomoVERSE architects and creation studio has brought to market a myriad of futuristic NFT collections to the space. Over in the auto world, the Miami Crypto Experience also partnered with FOMO labs to put the first-ever Porsche on the blockchain. NFTs are also disrupting the music industry through an innovative melding of blockchain technology and music: PVLACE of 808 Mafia also linked up with FOMO Labs to create a collection that included original musical compositions accompanying the NFTs. But the full extent of NFT utility will be demonstrated through the metaverse. In a cross reality space, a myriad of use cases for NFTs appears as digital admission tokens and more. The applications are endless, but what the NFT space needs is a platform that can bring together these functions in an accessible and productive setting. FOMO Lab serves as a one-stop-shop for all aspects of the NFT ecosystem, from a launchpad for assisting in the growth of new crypto projects, to a multi-chain NFT marketplace – The Avenue Marketplace – which has interoperability across different blockchains. This type of holistic approach to creating an NFT ecosystem is the kind of forward vision needed to truly push the boundaries of what blockchain technology can achieve and to provide users with ownership over their digital assets.  

Blockchain Crypto News

Paychecks can Now be Invested in Bitcoin by Cash App Customers

Paychecks can Now be Invested in Bitcoin by Cash App Customers

In the event of the Bitcoin 2022 conference in Miami on Thursday (07-04-2022), Cash App introduced additional functionality for US subscribers. The revelation is very much about allowing the subscribers to invest a proportion of their direct deposit revenues in Bitcoin automatically (BTC). The panel included athletes Serena Williams, Odell Beckham Jr., and Aaron Rodgers…Read More

Crypto News

Man Utd Star Phil Jones Unveils Exclusive Metaverse Members Club

Manchester United defender Phil Jones has become the latest high-profile sportsperson to enter the metaverse. Jones, who has been on the club’s books since 2011, has joined forces with Web3 firm Antourage to develop an exclusive metaverse members project dubbed Red Lion Sports Club (RLSC). The venture will function as a kind of gated online community, where holders of special NFTs can congregate to play games and interact, view exclusive content, enter competitions and support worthy causes. Designed by noted augmented reality creator Doddz, only 4,000 algorithmically-generated Red Lion member NFTs will be released on the Solana blockchain, at a cost of two SOL (around $250 at current prices). A New Model for Fan Engagement Scheduled to launch in the coming month, , Red Lion Sports Club will focus on major sports events such as Premier League games, the NBA playoffs, Formula 1’s British Grand Prix and golf’s British Open, with fan-influenced content and mini-games devoted to the various sporting occasions. “Over the past six months I’ve been researching and learning about Web 3.0 and the potential of the metaverse,” revealed Jones, who has won Premier League, FA Cup and Europa League trophies while making over 100 appearances for United. “The idea behind the Red Lion Sports Club is to enable a new way of engaging with fans that promotes a genuine sense of community rooted in mutual respect for other members. RLSC will be a venue for fans of all sports that want to have a say in how a digital community grows and develops, interact with athletes, celebrities and other members, and influence the content that will be created around major events.” Red Lion Sports Club is the first metaverse project that Stockholm-based startup Antourage has been involved with, and co-founder Johan Junker said he was “thrilled to have Phil on board as the driving force behind RLSC.” He explained, “This project is at the heart of Antourage’s existence: to connect passion-driven fan communities with authentic content that is distributed across the latest social platforms. “We believe fans should be at the centre of the content ecosystem and be rewarded for their engagement. Red Lion Sports Club fully represents this philosophy and Web 3.0, driven by the metaverse, will expedite this change that will deliver greater value and a richer experience for fans and creators alike.” Jones and Junker aim to slot their exclusive sports-centric members club into a prominent metaverse, and to develop additional content and activations as its community develops. Premier League Stars Go Mad for Meta A number of metaverse enthusiasts now occupy the Old Trafford dressing room, with Jadon Sancho having recently partnered with Genies to release his own digital avatar and Luke Shaw launching his own NFT collection. Last week, Cristiano Ronaldo also participated in a $100 million funding round for FanCraze, which creates NFTs based on major cricket tournaments. Elsewhere in the English top flight, United’s cross-town rivals City have teamed up with Sony to reproduce their Etihad Stadium in virtual reality. The digitally mapped stadium could eventually ‘host’ live games, giving fans – or the digital avatars that represent them – the opportunity to enjoy a match day experience from the comfort of their own home.